Davines Products
Sustainable beauty to care for your hair at home
Great hair starts in the Tag Hair salon, but it doesn’t stop there. The products and treatments you use at home play a big role in how your hair condition and colour lasts in between appointments too.
As an official Davines salon we not only treat you to their exclusive range of advanced hair colouring, treatments and haircare products during your salon visit, but also have everything you need to treat your hair at home too. All wrapped up in an ethos to deliver ‘sustainable beauty’. A win for you, and the planet.
All of our Davines product ranges are built on the foundation of sustainable formulas and packaging.
Products are designed, formulated and produced in-house at the carbon-neutral Davines Village in Parma, Italy using 100% sustainable energy from renewable sources including sun, wind and water.
100% of the product packaging is carbon neutral through their EthioTrees reforestation partnership, a socio-environmental carbon offset project.
And 81% of the ingredients are organically certified, natural or modified natural.
The collections have something for every hair type and need. Here is a selection of some of our most popular Davines products and treatment ranges you will find available to buy in the Tag Hair Salon – along with plenty of expert advice.
Essential Haircare
In the Essential Haircare collections you will find a perfect match for every hair type. Its nine families each meet a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care.
Each range features your essential shampoos and conditioners along with specially formulated products for each hair requirement including masks, treatments, creams, smoothers, oils and more.
DEDE - Delicate daily products for all hair types
NOUNOU – Nourishing products for processed highly damaged hair
LOVE SMOOTHING – Smoothing collection for wavy, unruly and frizzy hair
LOVE CURL – Curl enhancing and moisturising products for curly or wavy hair
VOLU – Volume enhancing products for fine or limp hair
SOLU – Clarifying products for normal to heavily styled hair
MOMO – Moisturising hair essentials for dry or dehydrated hair
MELU – Anti breakage products for long or damaged hair
MINU – Illuminating and protective products for coloured hair
Heart of Glass
Bright, alive and irreverent, to protect its natural strength and beauty blonde hair needs special care and attention. All of the Heart of Glass products are designed to highlight the beauty of blonde hair, both natural and bleached, lightened and dyed; or hair that has been exposed to sunlight, or the frequent use of heat and straighteners, all elements that could weaken its fibres.
Heart of Glass offers a complete hair care routine comprising five products.
Silkening Shampoo - Gentle shampoo to cleanse and clarify blonde tones, providing nourishment to natural and cosmetically treated hair.
Instant Bonding Glow - Extra-shine fast acting serum to reinforce blondes. It strengthens and repairs hair fibres, giving extra-shine and prolonging the brightness of colour.
Rich Conditioner – A blonde enhancing conditioner that provides intense nourishment and fortifying action on the hair fibre. It balances unwanted undertones and illuminates blonde shades.
Sheer Glaze - Brightening thermal leave-on fluid for blondes. Provides hydration, shine and heat protection.
Intense treatment - An intense cosmetic treatment to reinforce blondes and strengthen the hair fibre, helping to prevent breakage for nourished and immediately brightened hair.
OI
OI is dedicated to absolute beauty. Designed to indulge those who desire nourished and shiny hair, it’s no wonder it’s such a customer and salon favourite.
Its signature elegant aroma will have you coming back for more. Formulated with Roucou oil, the products give extraordinary shine and softness to any kind of hair. Make it part of both a daily routine and styling agent.
OI All In One Milk - Lightweight OI All In One Milk is a multi-function leave-in spray treatment that softens, detangles, controls frizz and protects the hair from heat.
OI Oil - Multi-function oil, adds shine and softness to hair while also detangling and fighting frizz, working especially well on coarse or dry hair. The hair structure is left protected, without weighing it down.
OI Shampoo - Milky-smooth shampoo ideal for all hair types. Infused with nourishing Roucou oil it is the perfect daily shampoo to maintain soft, shiny and voluminous hair. it also has an antioxidant action and long lasting perfume.
OI Conditioner - Rich and buttery conditioner for all hair types, providing extraordinary softness, shine and body leaving hair with a luxe scent.
OI Liquid Luster - Weightless rinse out treatment for all hair types. Thanks to the innovative clear liquid texture hydrating agents come directly into contact with the hair fibre for an instant illuminating effect and a smooth finish. Hair is instantly ultra shiny, silky and super soft leaving a radiant glass-like finish.
OI Hair Butter - Antioxidant nourishing butter with a sensory scent. It has an anti-frizz disciplinary action giving extraordinary softness and brightness to the hair with an immediate cosmetic effect.
More Inside
More Inside is a range of versatile, essential styling products to help create every kind of look.
Designed to either be used on their own or layered together, they are all formulated to enhance styling and finishing performance. No matter which products you use, the result is defined, bouncy hair, with minimum product residue.
From short spiky hair to the longest locks, there's a styling product in the More Inside range that can work for you. Styling gels and moulding clays create strong definition, hairsprays offer a variety of hold, and finishers like This Is A Shimmering Mist give you the perfect final touch.
Ask us in the salon about the look and style you want your styling products to achieve and we can recommend the best More Inside Cocktail for your desired hair results.
We are your local Davines refill salon
Make our Davines sustainable beauty products even more sustainable and bring your clean, empty Davines Essential Haircare shampoo and conditioner bottles and ask for a refill option to top up your home haircare products. That’s one more step to making a big difference for the planet whilst keeping your hair looking fantastic, and as a thank you, you will receive a 20% discount on the original retail price of the shampoo or conditioner when you choose to refill!
